Pay-per-click advertising displays your website in the top positions on a search engine when a customer searches for your products or services online. Pay-Per-Click Advertising is the most immediate way to get customers on the Internet. In many cases your competitors may be using pay-per-click advertising to have their ad show up show up when someone types your name into a search engine.
83% of search engine users do not know the difference between a paid vs. organic listing*
Paid listings show up at the top of most search engines. Some look like "sponsored ads," others do not.
Every time a visitor gets to your site from a paid listing you pay a per click cost.
Within a quarter, Fluency Media's expert Pay-Per-Click Management Team will determine your
Customer Maximization Index -
Maximum average sales/leads per day - we determine the maximum sales/leads you can get based on the search volume for a set per sale/lead cost
Lowest average cost per conversion - based on search volume we determine the lowest average cost per conversion, achieving the most sales/leads at that price
This index is used as a benchmark to measure all internet marketing - and will be improved over time. |
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Take advantage of this low cost advertising channel...
Companies who use pay-per-click advertising appear in more search engines, enabling them to generate more sales and leads.
A residual branding effect also causes non-paid searches and transactions to increase since potential customers see the company listed in search engines (more page views for free) even if they do not click at that time.
Read what one of our pay-per-click clients has to say.
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What we do for you
- Identify initial pay-per-click bidding list based on industry and competitive research and establish pay-per-click advertising campaign(s).
- Fluency monitors the bidding within your industry (and specifically for your website) daily, making adjustments to achieve more sales. Fluency targets dollars on customers who produce sales, rather than overall traffic. With other pay-per-click management companies, traffic is often generated for a website, adding up in cost, but without producing leads.
- With our proprietary software, Net Results Tracker™, our team of pay-per-click management experts tracks leads or sales and ROI at the individual key phrase level in all pay-per-click campaigns - a value-add that most search engine marketing companies do not offer.
- Use Customer Maximization Index to improve pay-per-click campaign over time.
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*source: Pew Internet & American Life Project
Fluency Media monitors pay-per-click bids for fraudulent activity and actually makes
reports to Google, Yahoo, MSN and any other search engines as needed on suspicious activity.
This has resulted in credits back from search engines on behalf of many of our pay-per-click clients.
We are constantly monitoring the technology and working with the search
engines to keep up with anti-click fraud measures. The fact that we use a
combination of live bid management and software allows us to catch any
unusual activity and report it immediately for credit.
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